For better or for worse, it’s not just what you know or what you can do, it’s who you know. In fact, who you know can sometimes be more important than your qualifications. Some doors simply can’t be opened without an existing relationship or strong introduction. An introduction serves as a filtering mechanism — if there is a common connection, it is automatically assumed you have some level of credibility. Personal relationships also help to close deals. People prefer to do business with people they like and trust.
Below are some core principles to help you meet and build professional relationships.